Sports Marketing Roundup

Lebron James returned to Cleveland Thursday in what was the most anticipated event to open the NBA Season, and sure enough the Cavaliers and James’s sponsors made it into just that, an event. Now for those of you who do not follow Darren Rovell on twitter, I encourage you to do so, he probably has one of the most interesting timelines for not only sports business professionals to follow but professionals of all kinds.

Today especially was the day to follow Darren’s twitter because his timeline was mostly comprised of the events that were unfolding outside Quicken Loans arena in preparation for this game. It all started when Nike released this “Together” video.

This video was so emotional that it made me want to go to Cleveland and join in their huddle. This video showed that this time is going to be different, less focus on James and more focus…

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